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EmbracedSafely

A parent-powered mission to make babywearing affordable and eco friendly!

A parent-powered mission to make babywearing affordable and eco friendly!A parent-powered mission to make babywearing affordable and eco friendly!A parent-powered mission to make babywearing affordable and eco friendly!

We specialise in carefully inspected, clean & comfortable pre-owned carriers. 

Passing yours on? We’re happy to buy it!

Shop Now for Baby Carriers
Sell to EmbracedBaby

Featured Products

Curated with Care & Beautifully Wrapped in Eco-Friendly Materials

Our Mission

At EmbracedBaby, we mainly curate carriers that feel close to new. These carriers are carefully selected, cleaned, and inspected—because second hand should never mean second-rate. We pride ourselves in the little details of our elegant yet eco friendly packaging. We’re not your average pre-owned store. Our ethos is rooted in quality, care, and conscious choices—while still delivering the joy of a luxury purchase.


We also offer a buying service for both customers and non-customers,  once your baby wearing journey has come to an end. Contact us through the form on our website for more information. If you have bought from us, this service will make your purchase even more cost effective and eco friendly!


We’ve worn the carriers, walked the walks, and lived the life. This isn’t just a shop. It’s a parent-powered mission to make babywearing accessible, affordable, and absolutely fabulous.


About EmbracedBaby

Brand Story

My journey began during one of life’s busiest seasons—I was pregnant with my third baby, with a two-year-old on one hip and a four-year-old running circles around me. I knew I needed help. Not just any help, but the kind that would let me keep my newest little one close while still being hands-free for the chaos of motherhood. That’s when I started looking into baby carriers.

After endless Google searches and deep dives into parenting forums, I quickly realised that the top-recommended carriers came with top-shelf price tags. As a mum already juggling two little ones, spending hundreds on a carrier wasn’t realistic. So I turned to the second-hand market—hoping to find a gem at a gentler price.

But what I found was confusion. Listings were vague, photos were blurry, and I was left wondering: Was this carrier genuine? Was it safe? Was it clean enough to carry my precious new baby through the whirlwind of life as a mum of three? That’s when the idea for EmbracedBaby was born.

I knew there had to be a better way—a place where not only mums but all parents and parents-to-be could find trusted, high-quality baby carriers without the stress or the steep cost. 

A space that felt safe, supportive, and tailored to real parenting needs. I hope that is what EmbracedBaby is for you.

Love, Ciara.

Our Buying Service EmbracedAgain

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Brand Ethos

Key Principles of our Process

  • Sustainably sourced from trusted second-hand sellers & auctions.
  • Carefully Inspected 
  • Baby-Safe Cleaning and Sanitisation method
  • Packaged beautifully using eco-friendly recycled and recyclable materials 
  • Priced affordably for the budget Savvy 
  • Backed by excellent customer service 
  • Parent-approved & emotionally resonant

Real Reviews from Real Parents

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